Why should anyone pick your business over the competition?

If you can't answer that in one sentence, neither can your customers. So your website sounds like everyone else's, you compete on price, and you say yes to clients you don't really want.

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This free prompt digs out the reason you started and turns it into plain words. It takes about 45 minutes, and it works with the free versions of ChatGPT, Claude, Gemini and Copilot.

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What you'll walk away with

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One document, in your own words, with:

• your why in one sentence

• what you believe, and what you stand against

• who you're for, and what would be lost without you

• why pick you: two or three sentences for your About page, your bio, and the next time someone asks what you do

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Just starting out? Do this before the website, the logo or the offers.

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From Kate De Jong and Sam Morris, hosts of the Thriving Business Podcast.