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Thriving Business Launchpad

A self-paced, AI-powered program that takes you through the Thriving Business Wheel, one quadrant at a time.

What it is
The Launchpad is a set of AI prompts you work through in your own time. You buy it, you work through it in your own business, and you set the pace. There's no group program to join and no calls to attend.

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Who it's for
It's built for businesses in their first five years, and for anyone who's been heads-down running a business and hasn't stepped back to look at the big picture.

Thriving Business Launchpad VIP List

How it works

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  • Each part of the Thriving Business Wheel has an AI prompt that walks you through the thinking.

  • Between us, we've worked with hundreds of business owners, and we built these prompts from that work.

  • You work through them privately, at your own pace. Some people finish a prompt in two hours. Some take four.

  • You finish with clear, usable documents for your business, not just notes.

Four quadrants: Earn. Keep. Grow. Lead.


Work through the whole wheel, or start with the part you're stuck on.

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Start with your why


It starts with our free prompt, Why Should Anyone Pick You? Most people find it harder than they expect, and it's the base for everything after it.

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Who we are


Dr Kate De Jong is a PhD engineer turned business strategist. Sam Morris is a Navy veteran who has spent 20 years in business working out what makes businesses tick and what makes them stall.

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