

Build a Business that Thrives, not just Survives
Real insights from thirty years of business blisters, breakthroughs, and bottlenecks.
Why is it that most small business owners feel like they’re working for their business, rather than the business working for them?
You started this journey for freedom, but somewhere along the way, the "grind" took over. Perhaps you've stagnated, or hit an invisible ceiling, or your marketing feels like shouting into a void.
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The Thriving Business Podcast, hosted by business experts Kate De Jong and Sam Morris, embodies the belief that success shouldn't come at the cost of your sanity. Business should be fun! That's why we started it, right? Whether you’re stuck in the "messy middle" or looking to scale to the next level, the answer isn't working harder, it's shifting the patterns that are holding you back, and implementing proven strategies that work.
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We know that a podcast episode is often the spark you need. But real, sustainable growth requires getting your hands dirty. We’ve designed two ways to work with us in person, moving you away from the "daily grind" and into the "growth lane."
Your Roadmap to Business Success
The Thriving Business Wheel
Most business advice is scattered, leaving you to piece it all together while still running your business day to day.
The Thriving Business Wheel changes that.
It's a complete framework built around the four things every successful business must get right: earning powerfully, keeping more of what you make, growing smart, and leading with impact.
Our 18-episode series takes you through each quadrant, one conversation at a time, giving you a clear, structured path from where you are now to where you want to be.
Earn. Keep. Grow. Lead.
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The Pathway to Business Growth
The Podcast is the inspiration, the Blog is the information, the Workshops and Retreat are the transformation.
If you know Sam and Kate well, you'll know they love structure. Their mission this year is to bring you valuable information in a structured way, powered by the Thriving Business Wheel (see below), to help you grow a thriving business.

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The Thriving Business Podcast
Every week, Kate and Sam cut through the noise to bring you real strategies, honest conversations, and actionable insights from the front lines of business. No fluff, no silver bullets. Just the kind of practical wisdom that actually moves the needle, one episode at a time.
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The Thriving Business Workshops
Knowledge is only powerful when you put it into action. At the end of each quadrant, join Kate and Sam live to ask your burning questions, work through your real business challenges, and get expert guidance tailored to where you are right now. Four workshops. Four quadrants. Four leaps forward.
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The Thriving Business Retreat
After 18 episodes and four workshops, it's time for the transformation. Escape to Bali for three days of deep strategy, radical clarity, and the kind of breakthroughs that only happen when you step completely outside your everyday world. The most successful founders know you can't solve your biggest problems from inside the room where they were created.
Two Perspectives. One Goal: Your Growth.
We aren't just theorists. We are two seasoned business owners who have built service-based businesses from the ground up. We’ve seen the "silver bullets" fail and the "quick fixes" crumble. That’s why we joined forces to provide a 360-degree view of what it really takes to thrive.
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Sam Morris (The Structure): A Navy veteran and pattern-spotter who uses data and AI to remove the bottlenecks that slow you down and cause your stress.
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Dr. Kate De Jong (The Strategy): A PhD Engineer-turned-Strategist who helps you unlearn the corporate "shoulds" and align your business with your unique Zone of Genius.
Together, we bridge the gap between military-grade structure and heart-centred alignment.

Stop looking for a silver bullet. Start building a system.
Through our weekly podcast and our specialized consulting services, we help you:
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Decode your data to find hidden profit and reclaimed time.
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Automate the mundane using AI at the "speed of light."
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Position your brand so you magnetize clients instead of chasing them..
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Whether you want to know how Sam uses cashflow tools to tell the real story of a business, or you want to explore Kate's "Art of Unlearning" to find a business model that suits your life, or maybe just discover how to leverage the latest technology without losing the human tough, you should listen in to the podcast!
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