The Full Story
Behind the Podcast
The Thriving Business Podcast was a dream come true for Kate and Sam. Having coached together in numerous business coaching programs for women, Kate and Sam longed for the chance to share their stories - sharing the good, the bad, the sad, and the success - of business ownership.
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Kate and Sam both run successful business coaching/consulting businesses.
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Maybe you want to work with one, or both of them?
Because business is hard enough without the "Pinterest-Perfect" filters.
Why is it that the more "successful" some business owners look on the outside, the more they seem to be struggling on the inside?
After years of coaching together in high-level programs for women, Kate De Jong and Sam Morris noticed a recurring, exhausting pattern.
They saw brilliant entrepreneurs drowning in "shoulds," chasing marketing silver bullets, and hiding their failures because they thought they were the only ones failing.
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Kate and Sam realized that the "business as usual" advice was missing the most important ingredient: The Truth. ---
The Engineer, The Veteran, and the "Business Blisters."
Kate and Sam didn’t come from the world of "fluffy" coaching. They came from the trenches of high-stakes environments where structure and strategy are the difference between survival and collapse.
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Sam Morris spent 12 years in the Navy and 20 years as a Melbourne business owner. She learned early on that without structure, creativity has no place to land.
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Dr. Kate De Jong spent 15 years as a PhD Process Engineer. She learned that without alignment, even the most perfect system will eventually break the person running it.
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When they met, they discovered a shared frustration: the business world was full of noise, but very little "real talk." They longed for a space where they could share the good, the bad, the sad, and the success—not to boast, but to light the way for others.
The Truth is the Shortcut.
The Thriving Business Podcast was born from a simple, radical belief: Business becomes easy when you stop pretending.
By being painfully honest about their own failures—the "business blisters" they’ve earned over three decades—Kate and Sam remove the shame of the struggle.
They combine military-grade structure with engineering-level strategy to give you real insights into today’s world.
Whether you are listening to an episode, attending a workshop, or joining them at a retreat, the mission is the same: To strip away the marketing fluff and give you the tactical and emotional tools to build a business that actually thrives.
Vision
A world where business ownership is easy, profitable, and deeply aligned with who you are.
Mission
To provide a raw, honest, and tactical roadmap for small business owners who are tired of the "hustle" and ready for real growth.