Why should anyone choose your business over the competition?

If you can't answer that in one sentence, neither can your customers. Your website probably sounds like everyone else's, you compete on price, and you might say "yes" to clients you don't really want.

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If your marketing isn't converting, there's a good chance your messaging isn't landing with the right people.

 

This free AI prompt digs out the reason why customers would choose you, using Simon Sinek's famous Golden Circle methodology, and turns it into plain words that help you stand out from your competition.

 

It takes about 45 minutes, and it works with the free versions of ChatGPT, Claude, Gemini and Copilot.

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What you'll walk away with

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One document, in your own words, with:

• your 'why' statement defined in one sentence.

• what you believe, and what you stand against

• who you're for, and what would be lost without you

• why your ideal customers should choose you: two or three sentences for your About page, your bio, and the next time someone asks what you do

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Just starting out? Do this before you even begin with a website, your logo or offers, because as Simon Sinek famously said "Nobody cares what you do until they understand why you do it".

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From Dr Kate De Jong and Sam Morris, hosts of the Thriving Business Podcast.